Apple is reportedly going to change its strategy about the iPhone launch
Apple is reportedly going to change its strategy about the iPhone launch. For a long time, Apple only introduced its flagship phone once a year.
According to JP Morgan, the brand-new strategy makes Apple more flexible to change products every 6 months according to developments and compete with other manufacturers who routinely launch cellphones throughout the year.
The iPhone launch is usually between September or October before the year-end shopping season. That will still be true until 2020 before it is changed the following year.
“Based on the checks in the supply chain, we predict a strategic change with the release of two models of the iPhone in the first half 2021 and second half of 2021,” said JP Morgan.
For 2020, JP Morgan estimates that there will be 4 new iPhone models launched in one event. If true, that is also a change because, since 2017, Apple usually releases 3 new iPhones.
The four new iPhone models will have OLED screens and all support 5G networks. One 5.4 inch sail model, two 6.1 inch sail variants and the final screen is 6.7 inches.